How good is that? That is where it outshines all of the above. Break your podcast episode into sub-topics, and you will likely have a few more episode ideas to extract from it.
That podcasts outshine all other platforms.ĭepending on how meaty the conversation is, you can turn one episode into a week's worth of social media content, a newsletter or several emails, and a full-length blog post for your website.
Content visibility how to#
If you know how to make full use of it by repurposing it into multiple pieces of content, you can get more bang for your buck. Podcasts are long-form pieces of content that require the leg works of audio/video production. You can have your podcast distributed to over 30+ listening platforms. Is it good for visibility? Yes, in all awesomeness. It cultivates loyalty and is a great authority builder too. Like emails, you can make your podcast episodes intimate if you have a well-defined listener avatar. Podcasts take a bit more time, resources, and energy to set up. They are ready to buy before you even sell. A well-nurtured email list is like a pot of gold.
No algorithm changes, no risk of getting banned or vanishing online. What is good about email marketing? It is your own media. You can segment your list based on their customer sophistication level so you can be ultra-personal with your emails.ĭoes it help with visibility? This is where you take them after they have seen you and opt-in to a taste of the value you offer (aka lead magnet). If you know your audience well, you can communicate in a relatable way. If you get banned or lose your account, you lose your data too.Įmail marketing is where you take your audience to an intimate coffee chat. Note that your data in this channel is owned by social media companies. People reach your social media pages through the help of the algorithm and platform targeting. Even viral content gets forgotten over time. You need to be constantly dishing out something new because your content today has a shelf life. You must be strategic with what you put out to keep them hooked and engaged. You put out consumable micro-content to create buzz (aka engagement) and attract followers and new leads.ĭoes it help with visibility? A solid Yes. Though having a website is a signal of legitimacy, as long as you have done your market research and are reaching out to the right audience, having a website can come later. Can a business thrive without a website? Yes. Who has the time to scan through the following pages anyway? People reach your website by way of search. It is like your head office on the internet, a piece of real estate and, thus, an investment.ĭoes it help with visibility? Yes, but you need to work on your SEO so you can turn up on the first pages of search engines. Most people consider websites as one of the must-haves, the home of their business. Utilize the channels that are relevant to you and your ideal clients.Įach channel has its strengths and weaknesses, and the effectiveness can vary depending on the nature of your products, services, or offers. While visibility is essential, it is not necessary to use every channel. There are many ways to build an online presence and increase the reach of your coaching business.
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